Perry Lieber Discusses Difficulties Small Businesses Face During Their Life Cycle

Perry Lieber
3 min readFeb 11, 2021

Small businesses face many challenges throughout their life cycle. From the difficulties faced by start-ups to the challenges encountered by mature and thriving businesses, entrepreneurs are continually faced with difficult circumstances and decisions. However, with persistence, informed business decisions, and proper management, entrepreneurs can ensure their business succeeds.

Perry Lieber has more than 16 years of experience in health and wellness business development. As a professional fitness and health entrepreneur, Perry Adam Lieber’s love of sports and fitness and his dedication to success make him a perfect fit for this field. Located in Santa Barbara, California, Perry opened an elite training facility called “The Workplace” in 2012. Today, he is president of “Foundwellness: The Workplace Workout.” He shares his experience as an entrepreneur and discusses common difficulties faced by small businesses.

Building Brand Awareness and Gaining New Customers

When starting a new business, many entrepreneurs face the challenge of building brand awareness. To develop a strong customer base, a business must build trust with consumers. This requires building brand awareness. To develop a recognizable brand, entrepreneurs must craft a meaningful message and deliver it to the right people. Luckily, social media can be very helpful in building brand awareness. Social media is a great tool for connecting with people all over the world and gives entrepreneurs the ability to reach various markets for a fraction of the price of traditional media. Perry Adam Lieber recommends that new entrepreneurs start by identifying their ideal customer. By identifying a target market and learning as much as you can about them, you will be able to more effectively reach your audience and present them with the right message. Many other online opportunities also allow entrepreneurs to spread the word about their brand. The benefit of these outlets for small businesses is that they are often much less expensive than alternative methods. To help build your brand, focus on online activities like blogging, search engine optimization, and connecting with your ideal audience organically through social media. If your website is properly optimized for lead generation, it can be a very powerful tool for turning site visitors into new customers.

Hiring the Right People

Once you begin building your business, you’ll reach a point when you’ll need to start hiring people to help you expand. This stage in a business’ life cycle is one of the most important. A business that is backed by good people is one that will ultimately succeed. On the other hand, if you do not have a qualified and dedicated team behind you, it may be difficult to successfully grow. Therefore, it’s important to take the time to find the perfect employees. Even if the process takes a little longer, it is much more cost-effective to hire dedicated, long-term employees than to replace members of your team on a regular basis. A common challenge for small businesses looking to hire great employees is a lack of resources. A business that is just starting out may not be able to offer as many benefits or salaries that are as high as larger, more established companies. However, there are ways that this challenge can be overcome. Perry Lieber suggests getting creative. If you find someone who you think will be the perfect fit for your business, work with them to meet their needs while staying within your budget.

Perry Adam Lieber on Maintaining Quality Products and Services

As a business starts to build a strong customer base, hire more employees and expand, it can be difficult to balance growth and quality. If you want to scale your business, you may need to make sacrifices. However, in order to succeed, you will need to ensure that you do not completely forego the quality of your products, services, or customer service. Perry Lieber recommends becoming intimately familiar with your customers. With this knowledge, you can determine which aspects of quality you can sacrifice without impacting your customers and their needs too drastically.



Perry Lieber

Professional Fitness and Health Entrepreneur with more than sixteen years of experience in business development. Located in Santa Barbara, California.